Affiliate Insights: Strategies for Growth

Affiliate marketing is a powerful channel for e-commerce brands, but many programs fail simply because they lack the right tools to track, recruit, and scale effectively.

If you’re running an affiliate program but struggling to see consistent growth, you might be making one of these critical mistakes. Many brands set up affiliate programs without a clear strategy—leading to wasted time, poor results, and missed revenue opportunities.

Most affiliate programs struggle to scale efficiently. They waste time on low-value affiliates, depend too much on inbound applications, and lack a proactive growth strategy.

Affiliate marketing has become one of the most powerful growth levers for eCommerce brands. But here’s the thing—most brands are focusing on the wrong types of affiliates.