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About the Client
Cheech and Chong is an iconic brand founded by the legendary comedy duo, offering a wide range of premium hemp and cannabis products, accessories, apparel, and collectibles. Their mission is to provide global access to high-quality products and authentic experiences, fostering a vibrant community for life. Known for their bold branding and commitment to quality, Cheech and Chong has built a passionate customer base that spans generations.
In March 2024, Cheech and Chong partnered with Performance Partners to restore and scale their affiliate program. Over the course of nearly a year, our team successfully helped the brand recover from technical issues, optimize affiliate acquisition, and achieve record-breaking monthly revenue numbers, generating multiple seven figures in total revenue.
About Their Problem
When Cheech and Chong approached Performance Partners, they were facing two major challenges that were severely impacting their affiliate revenue:
- Tracking & Reporting Issues: A platform reporting error caused traffic to drop by more than 50%, leading affiliates to stop promoting the offer. As a result, the brand’s monthly revenue was cut in half.
- High Customer Acquisition Costs (CACs): The brand’s CAC increased to a number that made it increasingly difficult to maintain profitability with existing affiliates.
To restore lost revenue and improve profitability, Cheech and Chong needed an expert affiliate management team to troubleshoot the technical issues, restructure the program, and find new, cost-efficient affiliates.
About Our Solution
Performance Partners implemented a three-phase recovery and growth strategy to solve Cheech and Chong’s challenges:
1. Fixing Tracking & Reporting Issues
The first priority was to identify and resolve the tracking problems that were preventing affiliates from driving traffic:
- Conducted a full audit of the affiliate platform to diagnose errors.
- Worked closely with the platform’s technical team to fix reporting discrepancies.
- Rebuilt and optimized tracking systems, ensuring accurate data and restoring affiliate confidence.
2. Revamping the Affiliate Program for Lower CACs
Once tracking was fixed, the next challenge was to reduce CACs while maintaining revenue growth:
- Restructured commissions to align with the brand’s profitability goals.
- Recruited and activated a new set of high-quality affiliates who could drive traffic at lower acquisition costs.
- Optimized campaign performance by refining offers, landing pages, and payout structures.
3. Scaling Revenue While Improving Profitability
With a stable program in place, we focused on driving record-breaking revenue:
- Traffic was fully restored, allowing revenue to return to pre-issue levels.
- Acquisition costs were reduced by 13.6%, without sacrificing revenue.
- Implemented strategic affiliate optimizations, ensuring sustainable long-term growth.
About the Results
Our partnership with Cheech and Chong delivered exceptional growth and profitability:
- Generated multi-seven figures in revenue within a year.
- Recovered lost traffic and restored affiliate performance after tracking issues.
- Reduced CAC by 13.6% while maintaining record revenue.
- Delivered a 3,547% ROI on agency fees, demonstrating outstanding efficiency.
Client Testimonial
“Performance Partners helped us recover from a massive traffic loss and took our program to new heights. Not only did they fix our tracking issues, but they also brought in new affiliates, optimized our structure, and improved profitability—reducing CAC while keeping revenue strong. Their impact has been massive, with over 3,547% ROI on our agency fees.”
Final Thoughts & Why This Matters
This case study highlights how technical troubleshooting, strategic affiliate recruitment, and cost optimizations can unlock massive growth for DTC brands. By partnering with Performance Partners, Cheech and Chong was able to restore lost revenue, reduce acquisition costs, and generate millions in affiliate-driven sales.
Why Work With Performance Partners?
- Proven expertise in troubleshooting technical affiliate issues.
- Data-driven recruitment and optimization strategies that improve CAC.
- Full-service affiliate program management with high ROI.
If your brand is facing technical tracking issues, rising CACs, or stalled affiliate growth, book a free strategy call with Performance Partners today and unlock your next level of scale.
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Frederic Jean-Bart is a performance-based affiliate marketing expert with over 15 years of experience scaling multi-million dollar programs for some of the world’s top DTC brands. As the founder of Performance Partners, he has built a reputation as the go-to strategist for high-stakes affiliate deal-making—securing partnerships with the industry’s top-performing affiliates to drive explosive revenue growth.
Achieve profitable growth with a performance-based partner program
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