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About the Client
Snow Cosmetics is a premium oral care and teeth whitening brand that prioritizes better-for-you ingredients to rebuild enamel, strengthen teeth, and cater to sensitive teeth. Known for its innovative approach to oral health, Snow has built a reputation as a leader in the industry. The company has a strong history in the affiliate space, as its founder started as an affiliate at just 13 years old.
Leading Snow’s affiliate efforts is Haley White, the Director of Performance Partners, who oversees the brand’s affiliate, influencer, and referral programs. With extensive experience in managing performance-driven partnerships, Haley sought to take Snow’s affiliate strategy to the next level by targeting top-tier media buyer affiliates.
About Their Problem
Despite Snow’s established presence in the affiliate space, the brand faced several key challenges:
- Need to Access High-Level Media Buyers: To scale effectively, Snow needed to connect with elite media buyer affiliates who could drive high-volume, high-quality traffic.
- Strategic Affiliate Management: Managing and optimizing partnerships required deep industry knowledge and a strong strategic approach.
- Technical Implementation & Offer Readiness: Snow needed to fine-tune its tracking, integrations, and analytics before launching a fully optimized affiliate offer.
- Trusted Partner for Growth: Finding a reliable affiliate agency with strong industry relationships and proven success in scaling offers was crucial.
With these challenges in mind, Haley sought a partner who could help bridge the gap between high-performing media buyers and Snow’s unique oral care offerings.
About Our Solution
Performance Partners was brought on board to help Snow build, optimize, and scale its affiliate program. Our approach included:
1. Exclusive High-Quality Affiliate Recruitment
Understanding Snow’s need to attract top-performing media buyers, we leveraged our deep industry connections to:
- Identify and reach out to elite media buyers aligned with Snow’s brand and goals.
- Deliver over 700 high-quality affiliate applicants—before Snow even had an offer live.
- Pre-vet and onboard the most promising partners to ensure alignment with Snow’s growth strategy.
2. Seamless Offer Setup & Technical Integrations
To ensure a smooth launch, we worked closely with Snow’s team to handle:
- Technical setup and tracking through Squaredance.
- Pixel implementation and testing to ensure seamless data capture and attribution.
- Insight-driven analytics to provide Snow with clear visibility into affiliate performance.
3. Ongoing Program Management & Strategy Execution
Performance Partners took an active role in:
- Building out full-funnel strategies to align Snow’s offer with the needs of top affiliates.
- Optimizing communication to ensure affiliates had the resources and insights needed for success.
- Providing strategic direction to fine-tune the program for long-term scale.
About the Results
Performance Partners made an immediate impact, helping Snow Cosmetics achieve:
- 700+ Affiliate Applicants Pre-Launch: Demonstrating the strength of our network and industry trust.
- Seamless Technical Execution: Successful integration of tracking, pixels, and Squaredance setup.
- Effortless Partnership Management: Snow’s team could focus on high-level strategy while Performance Partners handled recruitment, onboarding, and execution.
Client Testimonial
Haley White, Director of Performance Partners at Snow Cosmetics, shared her experience:
“We needed to tap into the top 1% of media buyers, and I knew I needed a trusted partner. Performance Partners had the connections, the strategy, and the execution we needed. They delivered over 700 applicants before we even had an offer live—if that doesn’t speak to their network, I don’t know what does. From handling integrations to fine-tuning our analytics, the team has been nothing short of amazing. I can’t wait to see where we take this program in the next 10 years.”
Final Thoughts & Why This Matters
Snow Cosmetics’ early success in scaling its affiliate program highlights the power of strong industry relationships, technical expertise, and strategic execution. With Performance Partners, Snow was able to:
- Attract elite media buyers before their offer was even live.
- Seamlessly set up tracking, analytics, and integrations to ensure long-term success.
- Lay the foundation for scalable affiliate growth without straining internal resources.
Why Work With Performance Partners?
- Deep industry relationships with top-tier affiliates and media buyers.
- End-to-end affiliate program execution, from recruitment to optimization.
- Proven track record of scaling high-performance DTC affiliate programs.
If you’re a DTC brand looking to build and scale your affiliate program, book a free strategy call with Performance Partners today and unlock your next level of growth.
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Frederic Jean-Bart is a performance-based affiliate marketing expert with over 15 years of experience scaling multi-million dollar programs for some of the world’s top DTC brands. As the founder of Performance Partners, he has built a reputation as the go-to strategist for high-stakes affiliate deal-making—securing partnerships with the industry’s top-performing affiliates to drive explosive revenue growth.
Achieve profitable growth with a performance-based partner program
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