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About the Client
Gains in Bulk is a premium supplement brand that develops Whole Food performance supplements designed for optimal health and fitness. One of their flagship products is Instantized Creatine, the world’s first 100% soluble creatine, providing enhanced absorption and performance benefits. Led by Kaleb Mattice, the CMO and partner at Gains in Bulk, the brand has built a reputation for delivering high-quality, research-backed supplements to fitness enthusiasts and athletes.
While Gains in Bulk had successfully scaled their e-commerce business through paid media, they faced challenges in expanding their affiliate program to unlock additional revenue streams.
About Their Problem
Before engaging with Performance Partners, Gains in Bulk encountered several roadblocks in scaling their affiliate marketing efforts:
- Paid Media Spend Limitations: Gains in Bulk had hit a daily ad spend caps, beyond which efficiency and profitability declined.
- Limited Bandwidth: Managing affiliate recruitment and relationships internally became too time-consuming, diverting focus from scaling their core e-commerce operations.
- Lack of Scalable Affiliate Strategy: Previous attempts to build an affiliate program resulted in revenue loss due to the misalignment of internal resources and priorities.
- Need for Additional Revenue Without Disrupting Paid Media Performance: Gains in Bulk wanted to introduce affiliate marketing as a complementary channel without negatively impacting existing revenue streams.
To break through these challenges, they needed an experienced affiliate marketing agency to streamline and scale their program efficiently.
About Our Solution
Performance Partners implemented a structured affiliate growth strategy that allowed Gains in Bulk to add incremental revenue without operational strain. Our approach included:
1. Affiliate Program Setup & Optimization
We built a scalable affiliate program, ensuring Gains in Bulk could leverage high-quality partnerships without disrupting their core business. This involved:
- Identifying top-tier affiliates in the fitness and supplement industry.
- Structuring competitive commission models to attract high-value partners.
- Implementing seamless tracking and reporting to measure affiliate-driven performance accurately.
2. Recruitment of High-Performing Affiliates
Our team focused on sourcing and onboarding influential content creators, media buyers, and niche fitness websites that aligned with Gains in Bulk’s brand ethos. We:
- Reached out to targeted affiliates with proven conversion potential.
- Provided affiliates with optimized marketing assets to maximize their performance.
- Developed an ongoing engagement strategy to keep affiliates active and motivated.
3. Hands-Free Management for Gains in Bulk
To address Gains in Bulk’s bandwidth challenges, we provided full affiliate program management, allowing Kaleb and his team to stay focused on scaling their paid media efforts. We:
- Handled all affiliate communications, recruitment, and performance optimization.
- Ensured alignment between affiliate promotions and Gains in Bulk’s broader marketing strategy.
- Delivered real-time updates and strategic insights via Slack and regular check-ins.
4. Rapid Execution & Communication
Performance Partners prioritized speed and efficiency in executing this strategy. Our team:
- Maintained daily communication with Gains in Bulk to provide new opportunities and progress updates.
- Ensured proactive troubleshooting to remove any affiliate-related bottlenecks.
- Operated with a sense of urgency, ensuring fast-paced execution and measurable results.
About the Results
The impact of our collaboration was immediate and measurable. Over the first three months, Gains in Bulk achieved the following:
- $30,000 in Additional GMV: An incremental revenue stream was added without disrupting existing paid media performance.
- 10K Per Month in Affiliate Revenue: A steady growth trajectory averaging $10,000 in new revenue per month.
- No Internal Bandwidth Strain: Gains in Bulk’s team could remain focused on scaling their core offer while Performance Partners fully managed the affiliate program.
Client Testimonial
Kaleb Mattice, CMO & Partner at Gains in Bulk, shared his experience working with Performance Partners:
“With Performance Partners, we were able to maintain our existing revenue while adding an extra $30,000 in GMV in just three months. Before, every attempt to work with affiliates took focus away from scaling our core offer. This time, we saw pure incremental growth without any additional strain on our team. The best part? We didn’t have to lift a finger beyond saying ‘yes’ to working with the Performance Partners team.”
Final Thoughts & Why This Matters
Gains in Bulk’s success demonstrates the power of a well-executed affiliate strategy—one that complements existing growth efforts without overwhelming internal teams. For DTC brands struggling with bandwidth while seeking incremental revenue, Performance Partners provides a turnkey solution for affiliate program growth.
Why Work With Performance Partners?
- Proven track record of scaling high-revenue affiliate programs.
- Hands-free execution, allowing your team to focus on core business activities.
- Rapid implementation with daily communication and performance tracking.
If you're a DTC brand looking to scale through affiliate marketing, book a free strategy call with us today and let’s unlock new revenue opportunities together.
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Frederic Jean-Bart is a performance-based affiliate marketing expert with over 15 years of experience scaling multi-million dollar programs for some of the world’s top DTC brands. As the founder of Performance Partners, he has built a reputation as the go-to strategist for high-stakes affiliate deal-making—securing partnerships with the industry’s top-performing affiliates to drive explosive revenue growth.
Achieve profitable growth with a performance-based partner program
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